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Websites are Essential for a Business, Organization, or Even a Personal Vision Today
In the emerging paradigm today, the flow of information for making decisions is very fast and very dense. We are becoming more and more dependent upon social networks, blogs, and websites. Yet when I look at the market statistics, I see small businesses very often fail to take advantage of this. About half of the small businesses have no website.A survey I took of the small businesses near me showed that 69% of the small businesses near me had no web site. (Listings on the web, such as from dexknows or citysearch, are not websites and not really that effective).
Here is what a website can do for you:
- Helps other people find you. People use the Internet to find stores, organizations, and people now. If you aren't there, they can't find you.
- You can reach a much larger local and global audience.
- Saves your time by answering those off-repeated questions people ask. In launching a website for a PAC, we used a website to store all those news articles and related information. We could often refer newspaper reporters directly to the website, which was dynamically following everything.
- You can target your audience better (your market niche). This is where the Internet really shines.
- You can take control of your website layout, content, and search engine optimization. (With social networking sites, someone else owns the site and the rules.)
- You can network ideas with clients and members and create synergy.
- You can get strong analytics on your traffic.
- You cn differentiate yourself from your competitors.
- You are accessible 24/7, even when you are on that beach in Mexico.
- You can save on advertising and an affordable website.
- You can brand your company
- You can establish your credibility and authority.
The question is not "Can I afford a Web Site", but rather "Can I afford not to have a Web Site?"
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